Amazon with its global footprint is an ideal platform to support the continuous growth of the women’s game worldwide.”

Through the partnership we are looking forward to working together to enhance the online fan retail experience, as well as bringing further innovations to football fans all around the world. Guy-Laurent Epstein, UEFA marketing director said: “UEFA is very happy to further extend its collaboration with the Amazon Group through this sponsorship agreement.

In addition, Amazon will support fans by collaborating with UEFA on an Amazon Web Services (AWS) solution to support the growth of the sport and by developing the first-ever official UEFA Women’s Champions League online store. The deal will see the company sponsor various competitions including UEFA Women’s EURO 2025, the UEFA Women’s Champions League, Women’s Finalissima, UEFA Women’s Futsal EURO 2023, UEFA Women’s Under-19 Championships and more. UEFA is proud to announce that Amazon has signed a multi-year partnership to become a partner of UEFA Women’s Football.

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